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Fashion Cares 25 (2012)

Client: AIDS Committee of Toronto

Fashion Cares is one of the premier fundraising events in Canada, having raised millions of dollars and engaged the biggest names in fashion and entertainment over the years. For the 25th anniversary of this event, Creative Director Daniel Chimento was retained to handle all logistics arrangements for the two major elements of the event – a gala dinner (Fairmont Royal York, 550 guests) and the fashion show and concert featuring Sir Elton John (Sony Centre for the Performing Arts, 3000 guests).